Did Sawgrass Mills general manager Luanne Lenberg once got lost at the black sprawling?”
Posted on Thu, Nov. 26, 2009 Sawgrass Mills mall maven runs a ‘city’ By CAMMY CLARK When Luanne Lenberg, general manager of Sawgrass Mills, arrived for South Florida’s first midnight Black Friday mall opening last year, she thought her car would be one of the first in the 12,000-space parking lot. She was wrong, and happy about it. Thousands of Black Friday bargain hunters already were in line at BrandsMart USA and the main entrances. By the time the doors opened, lines snaked around several buildings. “We don’t do doorbusters,” Lenberg said, “so there was no real benefit that we were offering to get people to line up at our doors three hours ahead of midnight. But somehow they did it anyways.” After 24 years in the industry, Lenberg said she still does not fully understand the “psychology of the shopper.” But, she added, “It’s always fun to try to figure it out.” Lenberg, 48, isn’t a shopaholic. She’s a workaholic, and has spent recent weeks gearing up with “her team” of dep
When Luanne Lenberg, general manager of Sawgrass Mills, arrived for South Florida’s first midnight Black Friday mall opening last year, she thought her car would be one of the first in the 12,000-space parking lot. She was wrong, and happy about it. Thousands of Black Friday bargain hunters already were in line at BrandsMart USA and the main entrances. By the time the doors opened, lines snaked around several buildings. “We don’t do doorbusters,” Lenberg said, “so there was no real benefit that we were offering to get people to line up at our doors three hours ahead of midnight. But somehow they did it anyways.” After 24 years in the industry, Lenberg said she still does not fully understand the “psychology of the shopper.” But, she added, “It’s always fun to try to figure it out.” Lenberg, 48, isn’t a shopaholic. She’s a workaholic, and has spent recent weeks gearing up with “her team” of department heads and hundreds of employees for the second Black Friday midnight opening
