Did Sonos create the software, design the hardware and contract it out to factories in Asia to build?
We designed the entire product: hardware, software, industrial design, mechanical. The manufacturing was done by a super-high quality contractor in Taiwan – the same people who built the iPod. Who are you targeting as your main customers? If you’re eight years or less out of college, this is a no-brainer to you because most of your music is in a digital music library. So those people get the idea right away. Of course, that’s generally not the sweet spot of homeowners with a desire to listen to music in multiple zones. Our customers are people who are generally broadband connected, have digital music, are music lovers. They’re not technical but they’ll often have more than 100 MP3s or digital songs. How are sales going? It’s too early to say. We have a healthy pre-order list but you never know until you’re six months into sales what the run rates are. How much does this cost? The most meaningful package for a first-time customer is our bundled package, which includes two ZonePlayers an
