Do AEI clients require an outside marketing force when they are trying to promote their book?
A. AEI is heavily involved in marketing, and ALWAYS recommend that clients use the services of a publicist-which we can provide, or refer them to. In today’s highly-competitive book marketplace (50,000 new titles in the U.S. alone every year), the new author needs to do everything imaginable and unimaginable (the latter is where we come in) to get his first book onto a few bestseller lists-and that’s easier than you might think if you have the right approach.
