Do Bransons profits equal his joie de vivre?
Good questions and not easy ones to answer, for a couple of reasons. First off, Branson now controls over 200 companies in businesses ranging from the mundane (Virgin Cola) to the exotic (Virginware lingerie) to the otherworldly (Virgin Galactic space travel). Second, Branson’s empire is mostly private, and though he and his minions aren’t unduly secretive, they disclose only as much as they have to. Fair enough. Certain outposts of his empire are public, or partially owned by public companies. And in Britain, unlike the U.S., his private companies are required to disclose some of their financials. Poring over these numbers–which admittedly tell just a small part of the story–it’s not at all clear where Branson is making big bucks. But (a) that doesn’t mean he isn’t, and (b) I’m sure that’s the way Sir Richard likes it. Let’s start with the airlines, which are the biggest pieces of Branson’s operation. Virgin Atlantic, his overseas carrier, while not exactly swimming in cash, made a
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