Do business owners hold a smaller share of their financial assets in risky stock holdings?
While entrepreneurs are typically portrayed as financial risk-takers, Gurley-Calvez found that when it comes to saving and borrowing, they are actually more conservative than non-business owners. For instance, 45 percent of business owners said it was important to them to save for retirement; just 32 percent of non-business owners said the same. In addition, business owners were focused on saving for the long term; they were more likely than non-business owners to say their savings horizon was five or more years in the future. Finally, whether investing, saving or borrowing, business owners were more thorough than non-business owners in investigating their financial options. Ninety-one percent said they spent a “moderate” amount of time or more shopping for the best investment or borrowing terms; just 82 percent of non-business owners said the same. Business owners accumulate more wealth over time than non-business owners. But although business owners showed more willingness to assume
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