Do consumers have power to reduce the tidal wave?
I believe that culture making is not a luxury; it is a fundamental, sustaining function of society. And we must fall back onto remaking it ourselves. As long as there is a social need for independent minds, I believe that there will be a call for independent bookstores. There is the specter of our increasing dependence, particularly on Amazon. This is a very slippery slope, this dependence. Do you think a bookstore needs to specialize in at least one topic, in order to establish an identity? Yes, I do. I think that special areas of knowledge give a bookstore credence and distinction. People will bring you what they associate with you. Why does your store have an expansive Jungian section? I came upon the notion of the collective unconscious through Jung’s work and this appealed to me very much. It is also the foundation of my interest in folklore. The Jungians became part of my community when I was divorced in 1988, took over the store, and established Mythos Institute with my partner,