Do I need to use four colors to create an effective cover/casewrap/jacket?
No. Look at the books in your own library. Many of them, I’m sure, have very attractive two-color covers. The designer really has three colors to work with since the white of the paper is already there. Then, he or she has a whole variety of color shades to work with. You can save a little money using a well-designed one- or two-color cover. A well-designed one- or two-color cover is more effective than a poorly designed four-color cover. I am not suggesting that you forget about your four-color cover idea. Four-color covers are nice, but sometimes they’re just not necessary. Remember that if you are using a bar code, it must be black or a color dark enough to be scanned. Keep this in mind when counting the number of colors on your cover.
No. Look at the books in your own library. Many of them, Iím sure, have very attractive two-color covers. The designer really has three colors to work with since the white of the paper is already there. Then, he or she has a whole variety of color shades to work with. You can save a little money using a well-designed one- or two-color cover. A well-designed one- or two-color cover is more effective than a poorly designed four-color cover. I am not suggesting that you forget about your four-color cover idea. Four-color covers are nice, but sometimes theyíre just not necessary. Remember that if you are using a bar code, it must be black or a color dark enough to be scanned. Keep this in mind when counting the number of colors on your cover.
