Do Marketers Really Need RSS?
– The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel? The Future of RSS is Not Blogs – Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel. RSS vs Email – Although RSS and blogs are slowly reaching mainstream, they are still missuderstood by most marketers in relation to eachother and in relation to their relatives, e-zines and e-mail. How do these four really relate and what does this mean for your internet marketing strategy? Promote Your Blog – Well, you’ve joined the others and have created a blog. It is time to tell the world about your online journal. Most blog services generate an RSS feed.
