DOCTORS ENJOY A BREAK DURING CONSULTATION SESSIONS – WHY DO THEY NEED TO CHANGE THINGS?
It is true that a change is as good as a rest and that there is a social and stress -postponement element in seeing Drug Reps. However this is not universally accepted by all doctors especially when faced with a new genre of business and sales orientated post-graduate nervously delivering the rehearsed monologue and bumpf! The friendship and familiarity doctors enjoy with the more mature and discreet Reps is important to them and in these interactions there is a good rapport and a social value. However, none of this need be lost or compromised in any way with DOC-REP. Quite the contrary, the dignity and professional enhancement offered by time-protected scheduled slots will further cement this valuable relationship. There is no direct exchange of compensation at this interface. Furthermore there is very valuable prescriber feedback provided to make the process even more meaningful. The audit value to the Industry of this is incalculable.Finally it must be remembered that the primary pu
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