Does Complexity guarantee success?
Nothing guarantees success. This is an important point. Complexity or DNA Wales does not claim to improve profits, market share or success with your organisation. There are far too many factors to make this claim. However our philosophy is simple. We encourage companies to support the natural network of interaction within their organisation (or wider network) that is reflective of a complex adaptive system. Drawing on the analogy of a flock of birds, this approach sees that there is not just one pair of eyes (the manager) focused on the market and competition, i.e. customers and rivals, it see that there are in fact a thousand pairs of eyes (all employees) inspired to working in the same direction for the same purpose, organisational sustainability.
