Does HTML5 make mobile app downfall inevitable?
An Adobe Mobile Study found that consumers prefer the mobile Web over smartphone applications, which has huge implications for mobile advertisers, retailers and content providers. Within the consumer products, shopping, media and entertainment categories, 66 percent of respondents cited that they prefer the mobile Web for accessing content compared to 34 percent who cited a preference for downloadable applications. “I am not a great proponent of apps as a commerce destination to drive reach and frequency with your shoppers,” said Gary Schwartz, president of Impact Mobile, New York. “There is tons of value for the shopper in certain apps but they do not necessarily drive your retail sales goals. Read full article. The end of the app Coming years Now, with my thoughts on applications, I believe that in the coming years mobile developers will not be out of work. But I doubt that most of the mobile developments will be in application. The only reason we use applications is because the mobi