Does PageRank leak away from a page through outgoing links?
PageRank leak is a controversial topic, that has both supporters and detractors. Supporters of the PageRank leak theory point to the fact that PageRank is transferred from page to page, resulting in a slight loss to the sending page. As a result, a constant need to keep adding new links is required to maintain the existing PR level. The opponents of the leak theory believe that failing to send out links will harm the page, as some SEO experts believes Google downgrades pages that fail to transfer PageRank. They also believe tha outgoing PageRank will return in larger amounts to the generous linker, than ever flowed to outside web pages.
PageRank leak is a controversial topic that has both supporters and detractors. Supporters of the PageRank leak theory point to the fact that PageRank is transferred from page to page, resulting in a slight loss to the sending page. As a result, constant work to keep adding new links is required to maintain the existing PR level. The opponents of the leak theory believe that failing to send out links will harm the page, as some SEO experts believes Google downgrades pages that fail to transfer PageRank. They also believe that outgoing PageRank will return in larger amounts to the generous linker than ever flowed to outside Web pages.
