Does public televisions childrens programming really work?
Research ascertaining the educational and motivational effectiveness of PBS’ children’s series has documented positive results for virtually all of them. Reading Rainbow, for example, encourages the use of public libraries, Sesame Street increases emerging literacy skills in preschool children, and Mister Rogers models the kinds of social interaction deemed necessary for school readiness. PBS KIDS programs have won more prestigious awards than any other network. In 2003, for instance, PBS programs were honored with more children’s Daytime Emmys than any commercial broadcast or cable network for the sixt consecutive year. Also in 2003, a total of 10 Parents’ Choice Awards went to 10 different PBS KIDS series. A June 1999 analyses by the Annenberg Public Policy Center of the University of Pennsylvania reported that PBS had by far the highest quality and most educational children’s programs on television. In a 2004 survey by the non-partisan, international research company RoperASW, the A
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