Does Search Engine Optimization do more than just increase positions on search engines?
Yes, if it’s done correctly! Your organic listings should entice the “right” customers to click on your ad (or link). The link should direct the customer to the landing page, a highly targeted internal page that speaks directly to their concerns. Effective SEO should increase traffic to the site and significantly increase your conversion rate (more conversions per visitor). TextLinkBrokers can help you design incredibly effective landing pages as well. Be sure to ask your sales representative for more information! Should I optimize just my home page? Over time, your entire site should be optimized—both your homepage and all of your subpages. We suggest you start with a page that is not your home page. The reason for this is simple. For most sites, the home page naturally ranks higher in the search engines by default. Your initial goal should be to get individual pages within your site optimized and ranking as high as your home page. Here are a couple of illustrations to this point: • L
