Does that imply the share of sugar confectionery in Cadbury Indias total turnover is set to reduce?
No. The share of sugar confectionery in our total turnover will remain where it is. I believe, over a period of time the market will get mature. When that happens, there will be good opportunities. Internationally, we have a strong sugar business and we have plenty of products here. When the time is apt, we will introduce these products in India too. Last year, we added Frutus and Gollum. Gollum is doing well, but Frutus is struggling because the consumer is not very happy with the price. Creating value in this segment is not easy. For, getting a premium in the cost-conscious market is not easy. However, creating value-added products requires investments in marketing and brand building. Unless the margins are good in the product, one cannot invest in brand building. And unless and until you have a strong brand, you cannot get good margins. It is a catch-22 situation. In the analyst meet that was held sometime in April 2001, Mathews Cadbury had said that Cadbury India would be launching
