Does the Caribbean Tourism Organization Hold the Keys to Unlock the Potential for Regional Travel?
It has been articulated that tourism is the engine driving the economies of the Caribbean. The Caribbean can be described as a region with stable governments where the democratic process is upheld. In this paradise known as the Caribbean we are endowed with pristine lush vegetation, beautiful beaches, mouth watering cuisine and a rich history and culture. Given the pivotal role that tourism plays in the region’s socio-economic development, the region cannot allow it to fail. What then is the mandate of the Caribbean Tourism Organization? According to Mr. Holder a former Secretary General of the Caribbean Tourism Organization, “The Caribbean Tourism Organization mandate is to market the entire Caribbean region. Its aim is to focus tourist thinking on the Caribbean rather than on particular territories of the region, and to promote cooperative efforts in areas of common interest, such as attracting investment and encouraging airline service. The Caribbean Tourism Organization comprises p
