Does the furniture launch indicate interest in adding related home furnishing categories down the line?
“We’ve already signed several more licensing agreements for Trump Home. Miresco Decorative Rugs is introducing a line of Trump branded floor fashion at the High Point Market. Elk Lighting will showcase a beautiful line of lighting at the June lighting show in Dallas. Room decor and accessories will also launch at the October gift market in Atlanta. We plan to explore other home categories that we think will be a good fit with the Trump Home brand name.” What is your perception of the home furnishings industry (compared to say, consumer electronics or the automotive industry)? “The home furnishings industry has had its ups and downs, like a lot of other industries. I wouldn’t be investing in it now, however, if I didn’t think Trump Home was a fantastic idea that has a strong future ahead of it. Unlike your examples of consumer electronics or the auto industry, the furniture industry has sometimes missed the opportunity to create that ‘want’ in a consumer’s mind for a product. That is wh
