Does the strategy identify a unique selling proposition?
Many strategies fail to clearly identify the way in which their offering will be differentiated from the competition. One retailer outlined a three part strategy: We will offer the best assortment, delivered with excellent service, and priced to provide superior value. This is a not so unusual all-things-to-all-people statement that fails to identify a key differentiator. Federal Express has one clearly stated key selling proposition: when it absolutely, positively has to get there on time. Every Federal Express employee knows this. Every employee in your organization should know the single most important aspect of your offering. 3. Have you selected a target market? Some organizations fail to identify their target market(s) because they associate targeting with writing-off some parts of the market. Selecting a target market doesnt mean that you turn your back on other customers, it simply means that you focus decisions regarding your offering on the needs of the target market. Without
Related Questions
- Why does the Strategy identify a dwelling yield of 3,126 dwellings when the target is 2,600?
- Why does the Strategy identify a dwelling yield of 3,126 dwellings when the target is 2,600?
- How do I identify the best selling products to stock, especially in the beginning?
- Is there any new strategy for selling airtime for day parts?
- Is there any new strategy for selling airtime for day parts?
- Does the strategy identify a unique selling proposition?
