Earlier, you were working as director — platform, mobile and one care, Asia Pacific at Microsoft?
What was your objective behind joining MMA? When I was with Microsoft, I was already actively participating in MMA’s activities and was on the board as one of the directors. In 2008, I joined MMA full time as I believed that Mobile Marketing would be the up and coming player in the marketing industry and I had hoped to invest more time and effort in helping that to happen. Together with the association, I hope to play a part in driving awareness of mobile marketing and make it the premium platform for marketers to engage more directly with their consumers. I am also keen to work more closely with the different players in the mobile marketing ecosystem around the region to regulate the industry and move it forward. What is the primary objective of MMA? How many members do you have in the APAC region? The primary objective of MMA is to lead the growth of mobile marketing and its associated technologies globally. We help marketers with market development; establish guidelines with local r
