Effective Marketing in Higher Education Digital challenges, international competition, negative PR: Where to turn?
Marketers in higher education are currently facing challenges on many fronts. The new generation of potential students is technologically savvy, used to instant gratification, want high quality results and they want them fast. On top of that, the Government has put a cap on student numbers. Universities have been asked to find £180 million in efficiency savings, budget belts are tightening in the wake of recession and globally there is strong competition for the international student market. For the 7th year, this conference will bring together senior marketing and communications professionals to address the challenges facing higher education and discuss long term solutions to current issues.
