How are conversions measured?
A conversion is recorded when someone who visits your website in response to an ad completes a specified action. The action is typically to make a purchase or to sign up for a program on a page that includes a conversion-tracking code snippet. The report of this action is expressed as a percentage that is called the conversion rate. For example, if your ad is clicked 100 times and 25 of those who clicked make a purchase, the ad has a 25-percent conversion rate.
