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How are guide sign messages determined?

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How are guide sign messages determined?

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Simplicity and clarity are necessary because drivers of moving vehicles are unable to read lengthy or complicated messages on signs. For this reason, the number of lines on a sign is kept to a minimum, and should not exceed three. On freeways, high traffic speeds demand that the number of signs be limited to those absolutely essential for the guidance of the motorist. Freeway exits are identified by exit number, the route number or by the name of the intersecting road. Certain additional messages may be provided where justified. In rural areas signs may be installed to direct travelers to services such as roadside rests, gas, food, and lodging.

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