How Are The Customer And Business Objectives Met?
The American Marketing Association’s definition of marketing is: “The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.” You see in the above definition that the process of marketing begins with discovering what product customers want to buy. Providing the features and quality customers want is a critical first step in marketing. You’ll be facing an uphill battle if you provide something you want to produce and then try to convince someone to buy it. The marketing process then continues with setting a price letting potential customers know about your product, and making it available to them. What Activities Are Included In Marketing? Marketing activities are numerous and varied because they basically include everything needed to get a product off the drawing board and into the hands of the customer. One look at our Marketing Mall Directory shows t
