How big is the U.S. Hispanic wedding products/services category market?
According to The Wedding Report Hispanic represented 14% of the total wedding that took place in the US in 2007; that is more than a third of a million. It is difficult to track Hispanic spending within the wedding industry because of the segmentation of the industry and the many small vendors aside from the big vendors that make up the industry, however in California where Hispanics represent a large percentage of the total population the average spending for weddings is higher than the national average. California average spending higher than national average: Wedding dress $1,934 Centerpiece and decorations $1,634 Engagement ring $6,887 Photographers $2934 Reception food service $12,107 Wedding cake $698 Honeymoon $4,729 Hair and makeup $235 Our publication relies on statistics, interviews and research done by in-house as well as other research firms to target the cities in the US where there is a larger percentage of Hispanic weddings taking place. By mid 2008, we also plan to part
