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How can the Hotels at the resort locations listed on the Vacation Certificates afford to give away Free Hotel Rooms. Aren they losing money?

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How can the Hotels at the resort locations listed on the Vacation Certificates afford to give away Free Hotel Rooms. Aren they losing money?

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There is one main reason the Hotels participate in this “Free Hotel Room” Certificate program. They are willing to give the rooms away “Free” to get people to come and see what they have to offer. They are expecting to make money “In The Future” when people decide to come for a return visit. Once people have a great experience at a Vacation spot, they usually return many times. It’s the same as a company sending you a “Free Sample” of their “New Product” in the mail. They want you to try it for FREE, hoping you’ll like it and buy it in the future.

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