How can we be sure that an on-line customer is who they say they are and not just an individual attempting fraud with someone elses personal information?
Knowledge Based Answers (KBA) authentication service is one approach to this issue. The service prompts an applicant with questions they should be able to answer quickly and correctly, but which a fraudulent user would not be able answer without detailed knowledge of the individual they are trying to impersonate. For example, the service might prompt the user to identify the county they live in, the color of their car, and the highest education level they’ve reached. If the user can answer these questions, it is likely you are dealing with the true individual. We offer a wide variety of knowledge based authentication questions that can be used in conjunction with other DataX Ltd.™ services including Identity Verification and Personal Finance Verification. Our customers have achieved extremely high levels of authentication and have dramatically lowered their risk through this approach.
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