How Distributors Add Value by Tom Reilly Copyright 2001 Before launching into a value added business approach you may want to ask yourself, “Is this the way for us to compete?
” Answering this question could save you some major headaches. There are many ways to compete in a market and the value added approach is one of these. Some companies compete successfully on price. Other companies compete fiercely because they sell a product that is so desirable that buyers will gladly stand in line and thank the seller for the opportunity of being put on their backorder list. If neither of these sounds like your company, then the value added approach might be the way for your company to compete. Know this about the value added approach. First, not all customers want it. You automatically eliminate one out of six buyers for your product or service. They are the price segment. Second, many customers will view this approach as a marketing clich. Too many companies have tried to use this approach in the most superficial ways. Real value added is about creating definable, quantifiable, and meaningful value for the customer. Third, you must communicate effectively the direc
Related Questions
- How Distributors Add Value by Tom Reilly Copyright 2001 Before launching into a value added business approach you may want to ask yourself, "Is this the way for us to compete?
- How has COYA contributed to the competitiveness of business in Kenya? What added value do you hope to contribute with OPI?
- What top 3 leadership competencies are most value added in todays world of business?
