How do I benefit financially from having a Signature Website?
The goals of a Signature Website are to increase in-store sales and customer retention based on a quality online presence. Customers are driven to your store with coupons found online via the registration process and in e-mail promotions. New customers are introduced to your store from your website and your overall sales are impacted in multiple ways because of your marketing efforts online. Regarding online sales, Signature Website, eCommerce Plus site or Church bookstore owners receive 40% of the gross profit on each product sold through their website. Gross profit is defined as the selling price of the product, less the cost of the product, the shipping, and the credit card fee. Website owners that are also members of the Innovative Church Marketing program receive 50% of the gross profit on each product sold through their website.
