How Do I Design a Good Ad?
How Do I Design a Good Ad?All the rules of good page layout apply to ads as well as to other types of documents. However, there are some generally accepted practices that apply quite specifically to good advertising design.Answer: The goal of most advertising is to get people to take some type of action. How elements of an ad are placed on the page can help accomplish that goal. Try one or more of these layout ideas for a better ad. • Ogilvy Layout Research indicates that readers typically look at Visual, Caption, Headline, Copy, and Signature (Advertisers name, contact information) in that order. Following this basic arrangement in an ad is called the Ogilvy after advertising expert David Ogilvy who used this layout formula for some of his most successful ads. • Z Layout Mentally impose the letter Z or a backwards S on the page. Place important items or those you want the reader to see first along the top of the Z. The eye normally follows the path of the Z, so place your “call to act
