How do I know that my Social Media Optimzation vendor is indulging in unethical Social Media Optimzation practices?
A. Some of the unethical Social Media Optimzation practices that one should steer clear of include the following: * Page cloaking is when the website shows keyword rich pages to a robot but displays pages that are useless to the Internet user. * Linkfarms are sites that have numerous links and are used to make a profit usually for an affiliate advertising program. * Duplicate content should be avoided as it may stop your website from being indexed. * Keyword stuffing: over usage of keywords in the content * Spamming keywords in the title tag and meta tags. * Pagejacking: it means stealing content from other website and pasting it on one’s own site. One should ensure that the Social Media Optimzation vendor is not using such practices or any other black hat Social Media Optimzation practices for it might harm your search engine rankings. Q.
