How do the “Blogger Guidelines” affect social media (Twitter, Facebook, etc.) and SMS messages promoting my product, service, or event review content?
The “Guides Concerning the Use of Endorsements and Testimonials in Advertising” issued by the Federal Trade Commission do not make a distinction between content published in a website and other new media. So, you will need to disclose whether you have a relationship with the marketer, manufacturer, or service provider. This disclosure should be done within the message. Check out http://CMP.ly for more information.