How Do You Create A Public Relations Plan?
While your organization’s public relations strategy must be planned based on the specific nature of your group, there are some general points you must address. If you plan ahead, you can build good publicity before you face any crises, making it easier to maintain good public relations throughout a problem. Select a spokesperson for your organization. This person should create relationships with the media and channel communications from your organization. You may need to explain to members of your organization that in most cases, they should not deal with the media directly but through your spokesperson instead. Develop a media contact list by finding out who covers issues relevant to your organization in the local media. Newspaper and television reporters, radio shows and bloggers can all be included in your contact list. Determine what overall message you want to convey to the public. Your public relations can all focus around one central theme, or you can create new themes for diffe
