How Do You Optimize A Landing Page?
• Determine if there are any obstacles to scanning the page. Today’s rule of thumb is that a Pentium I-586 user connecting via dial-up should to be able to quickly see your landing page and complete its call to action. Can they? Double-check the page appearance in different browsers, paying special attention to video and flash, as they not only create distraction, but also build additional barriers for the user to overcome. • Consider how hard it is to leave the page or get sidetracked. Check your headline. There’s not always a perfect headline, but there are a lot of bad ones. Most users will make the decision to stay or go within seconds of visiting your landing page. Your headline must catch the user’s attention immediately and compel them to keep reading. Unlike traditional website navigation, landing page navigation should make it difficult for a user to easily leave the page. Allowing website navigation on the landing page offers more exit options and may hurt the conversion rate
