How Do You Use Grassroots Marketing To Promote Music?
Most bands don’t have the promotional help of a large record company, so they are forced to take things into their own hands. Luckily, it’s fairly easy to use grassroots marketing techniques to promote your music and gigs. Create a page on a free social website to host samples of your songs. These sites typically offer limited hosting space, so be sure to post your best work. Use the site to post your gig schedule and send out messages alerting people to upcoming shows. Record a demo CD to sell at concerts. It’s easy, but tedious, to mass-produce your own demo CD, so you may want to enlist the help of a copying company. You should only have to spend a few dollars for each CD, which you can then sell for profit. Stay on top of community events and grassroots movements that your band could help promote. Lots of cultural and municipal events can provide you with an opportunity to play for a large crowd. You may have to play for free, but you can usually sell your CDs and other merchandise
