How Do You Use Grassroots Marketing To Target Ethnic Markets?
Grassroots marketing can be an effective way to create a buzz for your product in ethnic communities. No matter which ethnic market you’re targeting, there are a few things you should apply to your campaign to help it succeed. Speak with leaders of the ethnic community in which you’ll be promoting your product. It’s essential to talk about your campaign and product ideas with someone who knows the customs and traditions of the community. Also ask about the areas and shops that members of your target audience frequently use. Find an official translator to help you express your ideas in the community’s native language. You can often find translators at large college campuses or at a language library if you live in an urban area. Also consider having your website translated and be sure that the language options are easily viewable on the homepage. Advertise in local ethnic newspapers and newsletters. Print out fliers and advertisements and post them in areas in which your potential consum
