How Do You Write A Communications Project Plan?
When your company or organization has important information to communicate and your usual channels are insufficient, plan a tactical communications project customized to the content and circumstances. Announcements benefiting from custom plans typically are significant one-time, non-routine events, such as a change in executive leadership, hiring plans and layoffs, change in employee benefits and relocation of company facilities. They often involve external and internal audiences. Making a tactical communications project plan helps ensure you consider key questions: who needs to hear what, from whom, by what means, when and toward what end? A plan also identifies tasks, accountabilities and timelines—smoothing the job of project management. Step 1 Clarify and confirm before you plan. Identify the project’s “owner”—usually the person assigning it—who will advise and approve your plan. With that project owner: –Confirm the gist of announcement content, desired timing and confident
