How Do You Write A Marketing Research Proposal?
A marketing research proposal is a plan offering ideas for conducting research. The research depends on the field in which the proposal is being written. For example, a marketing research proposal for a television network would examine the various ways to measure viewing habits in order to create shows that would better cater to the demographic. Ultimately, a market research proposal details the who, the what, the where, the when and the how of research and the information and costs associated with it. Determine why the research is taking place. A market research proposal must explain the purpose of the research. The abstract at the beginning of the proposal will explain the goals of the research as well as any theories the research is attempting to prove. Identify the information needed for the research. Explain the type of research information that is necessary to serve the purpose identified in step one. For example, if the research is on television viewing habits, one type of infor