How does a lighter briquet manage to light faster while at the same time burn longer?
The weight of the briquet is only one aspect of the change. In addition to Sure Fire Grooves®, which make the briquet light and burn more efficiently, leaving more of the briquet to burn while you are cooking, we have made a significant investment in formula enhancements and high quality ingredients that contribute to longer burn time. Keep in mind that the briquets do light faster, so to take advantage of the longer burn time you should put your food on sooner. When the briquets are mostly (about 70%) covered in grey ash that is your cue to start cooking.