How does a production company specialising in experimental films survive in the current economic and political situation?
The production of commercial films, advertisements and music videos are essential sources of funding for Fiks Fokus. Unfortunately, due to the discouraging economic situation that has ruled over our country for the last few years now – there are fewer and fewer buyers for commercial films, and clips and that greatly influences the amount of artistic, experimental films released. Fiks Fokus mainly worked on commercial films and clips for large Yugoslav firms such as Bambi in the town of Pozarevac, Sartid in Smederevo, Putevi in Uzice, Ishrana in Smederevo and Frikom in Belgrade. All these films and clips were created only for the Yugoslavian market. We did have an agreement with the French oil giant Total. Our clip for Total was our big chance to branch out into the marketing world. Unfortunately, the NATO bombings meant the order was dropped, even though an agreement had been reached that we would carry out the work, and we had even set a date to start shooting. Utvara: Awaiting money
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