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How does Ad Targeting work?

April 26, 2017AD targeting

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How does Ad Targeting work?

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. In addition to the contextually-matched ads that Yahoo! serves, Ad Targeting enables you to target your visitors with ads based on their specific interests. You can choose up to two ad categories to apply to your web site (e.g., http://pets.yahoo.com), a specific directory of your web site (e.g., http://pets.yahoo.com/dogs/) or a content-specific web page on your site (e.g., http://pets.yahoo.com/dogs/toys.html). Your ad category selections, in combination with our matching technology, will determine what types of ads will be displayed. Selecting ad categories for a Targeted URL, however, does not guarantee that only ads from those ad categories will appear.

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In addition to the content-relevant ads that Yahoo! serves, Ad Targeting enables you to target your visitors with ads based on specific interests. You can choose up to two sub-categories to apply to your web site (e.g., http://pets.yahoo.com) or a content-specific web page URL on your site (e.g., http://pets.yahoo.com/dogs). Your category selections, in combination with our matching technology, will determine what types of ads will be displayed. Selecting categories for a web page, however, does not guarantee that only ads from those categories will appear.