How does DMAchoice help the environment?
DMA’s Mail Preference Service has been in existence since 1971. It stops most new direct mail solicitations, reducing mail volume by up to 80%. Last year alone, DMA’s Mail Preference Service stopped 930 million pieces of direct mail from being sent in the United States. In fact, the service has been so successful at reducing unwanted mailings that it has been replicated in a number of other countries around the world.
