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How does E-Tech identify Language Preference?

e-tech identify Language
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How does E-Tech identify Language Preference?

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We accomplish this by first identifying unique first names. For example, whether or not a woman named Marisol’s last name is Lopez or Koslowski, E-Tech will say Marisol probably speaks Spanish. Second, E-Tech examines identified surnames with commonly used first names for each surname’s ethnicity to predict language preference. For example, the surname Garcia is most often Hispanic. The first name Pablo is common but not unique to Hispanic. E-Tech will predict that Pablo Garcia speaks Spanish. However, if Pablo’s last name were Debrito, which E-Tech identifies as Portuguese, we would predict that this Pablo is Portuguese and speaks Portuguese.

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