How does IMSA membership benefit Sun Lifes customers?
Each IMSA-member life insurance company subscribing to these principles commits itself in all matters affecting the sale of individually-sold life and annuity products: • To conduct business according to high standards of honesty and fairness and to render that service to its customers which, in the same circumstances, it would apply to or demand for itself. • To provide competent and customer-focused sales and service. • To engage in active and fair competition. • To provide advertising and sales materials that are clear as to purpose and honest and fair as to content. • To provide for fair and expeditious handling of customer complaints and disputes. • To maintain a system of supervision and review that is reasonably designed to achieve compliance with these Principles of Ethical Market Conduct. For more information about IMSA, visit their Web site at www.imsaethics.org Read the press release on Sun Life’s most recent IMSA certification.
