How does Internet testing compare with traditional callout?
The initial contact with respondents is not passive, as it is in traditional callout. You are generally going to attract the more active portion of your audience with Internet testing than you would with traditional callout. After the initial contact, however, the process becomes more like traditional callout, in that they are invited to take another music test only when the system deems they should (based on demo, gender, ethnicity, cume/pref and time-rested attributes). As a complement to traditional outbound callout research, Internet research can shed light on songs that are mutually exclusive to one segment of your audience (the Internet group) vs. the other (traditional callout), or those that are embraced (or rejected) by both groups. There have probably been times in the past when you wish you had more information on a particular song or artist; NetQuest helps fill this void and complete the picture by providing yet another powerful source of information from your listeners.
