How does MapInfo TargetPro, the demographic, segmentation and analysis solution provide better business intelligence to enterprise organizations?
TargetPro is specifically designed to address the analytical CRM needs of enterprises. For example, a retail store chain could analyze customer data, such as sales, billing and purchasing information, from its current CRM system using TargetPro. They can then enhance that data with MapInfo’s demographic data to reveal business opportunities based on customer information. Customer analysis based on location can reveal sales trends, market clusters, and the location, demographics and penetration level of high profit clusters. With this information, a retailer can create more targeted marketing campaigns, decide on ideal store locations, plan how to stock the store, and identify new customer prospects, resulting in increased revenue and decreased costs. With TargetPro, users can integrate, import and link to various forms of their own proprietary data and analyze this information along with TargetPro demographic and geographic data. The resulting reports can then be shared using other Map
