How does publishing a comic book or graphic novel through Image work?
Image was set up so that creators could do what they want with their creations, and reap the benefits financially. When a book is published by Image, creators are not paid up front. It can sometimes be two or three months before one sees money from a book. It sounds rough, and it most definitely can be. But if it’s done right, the payoff can be far more rewarding than producing a book in the conventional manner. When the creator does finally get paid, they get paid on what their book makes after the cost of printing and Image’s modest office fee, which covers solicitations, traffic, production, and some promotion of the book. We make no more money off of our highest selling book than we do our lowest.