How does real-time 3D workflow change the cinematic language of CG production?
When the vocabulary of the process changes, the language of the image changes. A good comparison would be a reflection on how non-linear editing changed the cinematic language of filmmaking or how a product like PhotoShop redefined design and photography. MachStudio Pro redefines the 3D creation processes thereby creating a new language. Since lighting, materials and camera properties such as HDR and Depth of Field (DOF) are designed to be changed in relation to each other, a new visual language emerges in a single intuitive flow. We believe this will democratize the production process so that the winners are the artists with the best ideas and not just the ones with the most money or technical know-how.
