How does Right Brain get the real answers?
Right Brain Research uses three proven techniques: repetition, relaxation and visualization. Visualization is a powerful tool that accesses the right brain, the seat of emotion and long-term memory. For example, when people are asked why they buy an automobile, they are not able to explain the emotional reasons behind the purchase. However, when they are asked to \”picture\” or relive the experience through visualization, they are able to describe the emotions associated with the experience. Relaxation encourages the visualization process and the use of repetition gets around the rationalizations and defenses that people use when explaining their actions. Right Brain Research uncovers the emotional factors that your customers have not told you about because they have never really been consciously aware of them before.
