How does the conversion rate calculator work?
All calculations within the website conversion rate calculator are based on your existing data – (see the background data section) to establish your current conversion rate from your ‘average’ number of visitors and ‘sales’. If you do not know the exact figures, you can enter approximate figures in order to get an idea of the potential growth you could expect should you make a few user-friendly changes to your website. Return on Investment (ROI) Calculating true ROI is more complex than this page is designed to do as it takes into account a great deal more data that we are using here. However, as this page is designed to determine the payback on your ‘website’ costs, you can get an idea of your website return on investment by simply following this calculation: ROI = Gross Profit (divided by) Cost of Sales (multiplied by) 100 A small change on your website can make a dramatic impact on your sales! The above is completely achievable with some tweaking of your website. Making just 1 or 2
