How does the integrated Google AdSense feature work?
Many publishers don’t sell all of their ad inventory. In these situations, publishers might not serve any ads or might serve less valuable house ads, therefore losing potential earnings. Google AdSense is integrated with DFP Small Business so publishers will have ads to serve in an undersold situation. Using DFP Small Business you can also enable real-time competition between Google AdSense, third-party ad networks and other non-guaranteed advertisers for any inventory on your website. DFP Small Business will optimize your revenue by automatically selecting the highest paying ad. Google will always serve the highest paying AdSense ad available, and will never lower the price of the winning ad, or reduce your earnings from it.
